“RKC has a unique MBA course with a 'major' in AI. I have not seen or heard this anywhere else. The course embraced valuable interaction amongst students of different background and experience. The beauty of the remote element of the course allowed me to have a good balance with my work and yet be an active student of pursuit. The right balance of the course I feel was apt in introducing AI while working on very 'open' playground on the case studies and assignment submissions, thus allowing students to explore comfortably yet relevantly. ”
At Salford we integrate marketing theory and practice through four core modules in order to provide you with a critical understanding of marketing in both commercial and non-commercial sectors. We are approved and accredited by the Chartered Institute of Marketing (CIM), which means that as graduates you will be eligible for direct entry onto the CIM’s Professional Postgraduate Diploma, subject to you also obtaining appropriate senior marketing management experience.
This course will equip you with the latest marketing knowledge and skills needed to succeed in today’s demanding global economy.
During your time with us, you’ll examine products and services which are highly desirable to consumers, while running real-life campaigns in search and social media marketing to establish appropriate pricing and presentation. This is a researchinformed programme with a highly practical slant.
On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities.
3 good reasons to study Marketing:
- Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
- Develop your expertise in search and social media marketing
- Put marketing theory into real practice with an exciting Business Innovation Project