MBA Media Leadership | Robert Kennedy College

Duration

12 months to 5 years

Recognition

Recognised worldwide

Duration

12 months to 5 years

Delivery Method

100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.

Terms

We offer rolling admissions throughout the year. Register at any time and begin your learning journey immediately.

Ranking

The University of Cumbria is ranked number 8th in the World for Quality Education by the Times Higher Education in 2020. In a study commissioned by Hitachi Capital Invoice Finance (2020) on over 9,500,000 previous university students in the UK, the University of Cumbria is ranked in the top three higher-education institutions in the North of the UK for students who go on to start or manage a business.

Tuition Fees

Start your British Master's Degree journey with just 525 CHF (Swiss Francs) per month, an amount equivalent to approximately US$ 599 or € 560. This rate, structured over an 24-month period, amounts to a total tuition of 12600 CHF (Swiss Francs).

This all-inclusive tuition covers a wide array of university costs such as matriculation fees, online campus access, library use, and graduation charges, offering convenience with interest-free installments.

For those who can make an upfront payment of the entire tuition or a significant part of it (2,000 CHF or more), we offer the option of a fee reduction.

Explore Tuition Plans & Rates in Your Currency

Accreditation and Recognition

The University of Cumbria MBA programmes offered online in exclusive partnership with the Robert Kennedy College are Recognised Worldwide. Once you complete your studies at Robert Kennedy College, you will receive a degree from the University of Cumbria. The University of Cumbria received the University title, and degree awarding powers, from Her Majesty’s Most Honourable Privy Council. It is fully recognised by the British Government and duly listed on the United Kingdom’s Department for Business, Innovation and Skills list of recognised UK awarding institutions.

There are no average courses within our MBA programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.

There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.

Induction

Not-for-credit module

A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.

Organisational Behaviour

The aims of this module are to provide an introduction to core concepts of the way people are managed in organisations. To that end it will offer opportunities for study by prospective as well as experienced managers, to consider the history and development of management thinking and theory, using modern ideas to assess and evaluate their own personal experiences of organisations and dynamics. The introduction to the module will act as bedrock upon which other managerial ideas and processes can be developed later in the course.

Media, Business and Society

This module aims to equip you with the knowledge and understanding required to analyse, direct and develop business operations in the modern environment of information-based media involving journalism, marketing and public relations. It critically explores key issues and forces shaping the development of digital media in a global context, particularly convergence of activities, interactivity with audiences and entrepreneurship.

Marketing Management

This module aims at providing an appreciation of the marketing concept, and to examine the place of marketing in the business and its contribution to strategic objectives in consumer and industrial marketing operations.

Enterprise Ethics and Sustainability

This module provides learners with the opportunity to conceptualize ethics, responsibility, and sustainability in diverse global and local settings. It allows students to develop an insight into the sustainable development from economic, social, and environmental dimensions of enterprise practices as outcomes of implementing United Nations’ Sustainable Development Goals (SDGs).

Financial Management

Elective module

This module aims to provide an introduction to financial accountancy and managerial economics. It accepts that you may join this programme without prior knowledge of detailed accounting, valuation or evaluation models. You are, however, expected to be conversant with business arithmetic, accounting and principles of finance as laid down in the entry requirements. The module will engage you in reflective and discursive argument on the materiality of different social, environmental and ethical issues.

Information Management

Elective module

This module enables you to develop a conceptual and comprehensive understanding of the manager’s role in relation to the leading of the effective management and use of information, information technology and information systems and to apply these within both organisational and strategic contexts.

Corporate Strategy and Competitiveness

Elective module including a one-week residency in Zürich, Switzerland

In cooperation with the Institute for Strategy and Competitiveness of the Harvard Business School, Robert Kennedy College is offering this outstanding course designed by Professor Michael Porter, the Bishop William Lawrence University Professor at Harvard Business School and the leading authority on corporate strategy and competitiveness. Taught by Robert Kennedy College Deputy Dean and Harvard Business School MBA graduate Professor David Duffill, this course explores the determinants of national and regional competitiveness building from the perspective of firms, clusters, sub-national units, nations, and groups of neighbouring countries.

The course is concerned not only with government policy, but with the roles that firms, industry associations, universities, and other institutions play in competitiveness. It takes examples from both advanced and developing economies, and addresses competitiveness at multiple levels. Students who take this elective have access to the exclusive video lectures of Professor Porter and are required to attend the residential session in Zürich, Switzerland.

Strategic Management

This module aims to develop your knowledge and understanding across a range of appropriate topic areas, to undertake an analysis of inherent strategic complexity with a view to selecting appropriate conceptual ‘tools’ for strategic development. The module will develop your awareness of the complex inter-relationship of organisational problems and develop your critical ability to select and ‘argue’ for alternative approaches emanating from conceptual alternative dimensions in relation to organisational problems and strategy. In addition the module will develop your ability to select complementary approaches and/or techniques appropriate for a stated problem and apply them to resolve or improve the problem. The module seeks to extend your current cognitive and transferable skills applicable across the manager’s role. These include self-appraisal, problem-solving, communication, analysis, synthesis, and evaluation.